In 1987, they were actually winning. How did it happen? And what went wrong? More info and sources at bottom. Find me elsewhere: Instagram: https://www.instagram.com/philedwardsinc/ Twitter: https://twitter.com/philedwardsinc Patreon: https://www.patreon.com/philedwardsinc Where I get my music (Free trial affiliate link): https://share.epidemicsound.com/olkrqv My camera, as of February 2022 (affiliate link): https://amzn.to/3HDcWVz My main lens: https://amzn.to/3IteXEK My main light: https://amzn.to/3pjO0M8 My main light accessory: https://amzn.to/3M6eL0j Let's get into it! These are all affiliate links - some of these books are available free at Archive.org or your library. I will admit that I had to buy the Joe Foster book cause there's no digital version. My beloved shoe: https://amzn.to/47QyiMi Joe Foster's memoir, Shoemaker: https://amzn.to/3RfSd1W I don't know what my deal was, but I was oddly affected by this book. He makes it pretty personal for a CEO memoir, and the scene - Bury in the 50s and 60s — just has a ton more interesting historical texture than many other memoirs. There were some sad family moments, a lot of fighting, and some bittersweet triumphs. Crazy book. Phil Knight's Shoe Dog: https://amzn.to/3GekgIK I didn't actually reread this fully for this vid — just skimmed and remembered it. As I was looking through it, Knight came off a bit more likeable than I remembered. But then again, the end of the book is all about the profound insights of "The Bucket List" movie so....I don't know. I think I know who I'm siding with in the sneaker wars. Swoosh: The Unauthorized Story of Nike and the Men Who Played There https://amzn.to/47prA06 I mainly mined this for aerobics/Reebok factoids. It did leave me with the impression that my take was correct though. David Foster's blog: https://fostersfamousshoes.wordpress.com/blog/ This blog confirmed my general affection for the Foster clan and helped me check some facts. Again, I have developed a bit of a parasocial relationship with the Fosters at this point and thus feel mega-guilty for saying Reebok was Paul Fireman's creation but...yeah. Anyway, fun blog — lots of pictures and stuff I didn't feel comfortable using in the video but you could check it out. Harvard Business School Case Studies: I needed hard facts and I found them in these case studies about Reebok and Nike, respectively. But dang, it cost money! I was a bit frustrated by that. But I think this video would have been way worse without money stats - too general and overreaching. https://store.hbr.org/product/reebok-international-ltd/589027 https://store.hbr.org/product/phil-knight-ceo-at-nike-1983/390038 Newspapers - I just searched a ton of newspapers for Freestyle mentions. And ads mainly came from YouTube and eBay. Oh, here's a profile of Angel Martinez. I was super lucky I found it because I said his name right in the video thanks to it. https://timesmachine.nytimes.com/timesmachine/1995/10/14/589095.html?pageNumber=33 I think that's it. Have a good one.