What was once a favorite of dads across America is suddenly a fashion-forward brand in its own right. New Balance now has faster-growing sales than larger rivals Nike and Adidas, and fans range from Hailey Bieber to Kawhi Leonard. Here's how New Balance became a must-have for sneakerheads and dads alike. Correction (May 25, 2023): At 1:22 we misspelled and the correct name is Richie Roxas. Correction (May 26, 2023): At 2:47 we misspelled and the correct name is Tom Nikic. Producer: Lauren Shamo Senior Managing Producer: Eric M. Clark Supervising Producer: Jessica Leibowitz Editor: Marisa Forziati Animator: Gene Kim Reporter: Nicolas Vega Narrator: Nicolas Vega Additional Footage: Getty Images, Olivia Southwell, Alyson B, The McFarlands, NBCUniversal Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt How "Dad Shoes" Turned New Balance Into A $5 Billion Brand