Follow me on twitter here: https://twitter.com/TheeNerdwriter REDDIT link: http://bit.ly/1ilMHjX A closer look at a fascinating social phenomenon, The Diderot Effect. Identity consumerism is terrifying, but undeniably a part of the Capitalist universe in which we live. And tumblr: http://thenerdwriter.tumblr.com/ WORKS CITED: Denis Diderot, "Regrets on Parting with My Old Dressing Gown" http://bit.ly/1t4xB7L Esther Inglis-Arkell, "The Diderot Effect Makes You Want to Consume, Consume, Consume" http://bit.ly/1knHMU3 Wikipedia page: http://en.wikipedia.org/wiki/Diderot_effect Juliet B. Schor, "The Overspent American: Why We Want What We Don't Need" True Detective S1E1, full clip: https://www.youtube.com/watch?v=v7NEijUG_ug