Kodak announced that the price of their Portra, Ektar, and Ektachrome film stocks will be increased significantly in 2022. The price jump is going to be approximately 20% and will mark the 3rd increase in the last 3 years. This begs the question if Kodak is ruining film photography? Maybe Kodak is catching up with inflation? Will the film bubble pop? #kodak #2022 #film 0:00 - 0:55: Buying Film in 2021 Prices 0:55 - 2:19: Kodak Announces a Significant Price Increase 2:20 - 3:32: The Landscape of Color Film 3:32 - 5:54: Q1 - Will the Film Bubble Pop? 5:55 - 7:25: Q2 - Will Another Brand Challenge Kodak? 7:26 - 8:45: Q3 - Has a Company Ever Decreased Their Price Later? 8:46 - 10:43: Q4 - Should We Go Back to Digital? Come say hello! IG: https://www.instagram.com/whoschrischu/ Website: https://www.chrischuphoto.com/