“Don’t worry about seeing a shark – worry about never seeing a shark.” For years, sharks have been demonised by Hollywood and portrayed as man-eating monsters by the media. But, with 73 million sharks killed every year, has this constant drip-feed of misinformation somehow legitimised the mass slaughter of sharks? In his second TEDx talk, Graham looks beyond the sensational headlines to reveal an underwater genocide that risks wiping out many marine species. And, in a scenario that we should fear far more than ‘Jaws’ itself, he explains how our own future is dependent on saving the lions and leopards of the oceans. At a time when two-thirds (64%) of Brits would prefer sharks not to exist, the founder of UK charity Bite-Back Shark & Marine Conservation explains that if you mess with sharks you mess with the ocean, and if you mess with the ocean you mess with the lungs and larder of the planet. Join his quest to make Britain the first country in the world to ban the sale of shark products. Graham Buckingham left his PR job to found UK charity Bite-Back Shark & Marine Conservation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx