MORE THAN FULL FRAME New beginnings don’t start with taking new steps, they start with moving in new directions. And every new GFX System camera has taken a direction that has redefined what it means to be More Than Full Frame. From its unparalleled image quality, to its overall mobility, the boundaries of large format imaging have continually been reimagined with every new iteration. GFX100 II continues this tradition by bringing unprecedented high-speed performance, expanded video capabilities, and lightning fast autofocus to a growing list of accolades that professionals everywhere have come to rely on from GFX System cameras. If it’s time to find some direction, discover one to new opportunities with GFX100 II. FUJIFILM GFX100 II : https://fujifilm-x.com/products/cameras/gfx100-ii/ Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com/ #fujifilm #gfx100ii #gfx #fuji