Fujifilm's new GFX 100 II is a medium format hybrid beast. But what makes this camera worth $7,500? David dives into it. Check it out: https://geni.us/11EHxq See the photos: https://drive.google.com/drive/folders/1qqyVufqY4eOEs3qVFsGfWabImAbqGGi4 ~ Chapters: 00:00 Intro 00:30 Breakdown of features 01:31 What is medium format? 03:10 How does sensor size affect the image? 04:38 What is an anamorphic lens? 06:51 Photo breakdown and samples 07:25 Reala Ace film simulation 07:50 Hardware breakdown 09:04: Testing at the iPhone 15 launch event 09:51 Closing thoughts and price breakdown Shop the merch: null Join the Discord: https://discord.gg/mkbhd Music licensed from Epidemic Sound: https://www.epidemicsound.com/referral/8m00ja Follow The Studio: https://twitter.com/TheStudio https://www.instagram.com/thestudio/ Follow the staff: Marques Brownlee https://twitter.com/MKBHD Adam Molina https://twitter.com/AdamLukas17 Alex Wolfe https://twitter.com/thealexwolfe Andrew Manganelli https://twitter.com/AndyManganelli Brandon Havard https://twitter.com/b_hvrd David Imel https://twitter.com/DurvidImel Ellis Rovin https://twitter.com/ellisrovin Hayato Huseman https://twitter.com/hayatohuseman Jono Tan https://twitter.com/jonotan86 Mariah Zenk https://www.instagram.com/totallynotabusinessacc/ Michael Emerick https://twitter.com/Mikey_Emerick Miles Somerville https://twitter.com/SomeOfMiles Tim McMahon https://twitter.com/timmcmahonn Vinh Dang https://twitter.com/danggvinh Equipment used in this video and others: Canon EOS C70: https://geni.us/AtpxW Canon RF 15-35mm f/2.8L: https://howl.me/chHqd63eV8A Canon RF 28-70mm f/2.8L: https://geni.us/Tbimi Sennheiser MKH-416: https://geni.us/jYxRVj Sennheiser ME 2 lav: https://geni.us/0bpKiZX PowerDeWise lav: https://geni.us/SRX1Th Zoom F8n Pro: https://geni.us/tuv7o8 Hollyland Lark Max: https://geni.us/mkJRt7 Shot and produced by David Imel, Brandon Havard, and Vinh Dang Audio by Ellis Rovin Graphics by Tim McMahon and Michael Emerick