Kevin Rapp made $500,000 in his first year freelancing after discovering the value of content systems and passing this on to high-profile tech companies. Follow Kevin Rapp: Linkedin | https://www.linkedin.com/in/kevin-rapp-consulting/ Website | https://www.kevin-rapp.com/ 📲 OUR FREE SOCIAL MEDIA GUIDE Download the Social Media Guide here: https://motionhatch.com/socialguide ⭐️ FREE COURSE TO GET YOUR NEXT MOTION DESIGN CLIENT ⭐️ Get your next client in 5 days | https://motionhatch.com/nextclient 💻 COURSES AND PROGRAMS TO GROW YOUR CAREER Client Quest | https://motionhatch.com/clientcourse Balanced Business Bootcamp | https://motionhatch.com/balancedbusinessbootcamp FOLLOW US FOR MORE 👇 Website | https://motionhatch.com/ Podcast | https://motionhatch.com/motionpodcast Instagram | https://motionhatch.com/mhinstagram X | https://motionhatch.com/mhtwitter Facebook | https://motionhatch.com/mhfacebook TikTok | https://www.tiktok.com/@motionhatch #motiondesign #mograph #designpodcast Chapters 00:00 - This motion designer made $500,000 in his first year 00:49 - What are scalable content systems? 08:30 - Why to sell systems over video projects 14:58 - Why collaboration is important 18:57 - How much should you charge for content systems? 22:24 - How to find your ideal clients 24:09 - Marketing yourself as a creative 26:26 - Identifying your unique value proposition 28:43 - How to make a marketing strategy 29:25 - How to use LinkedIn to get more clients 31:26 - Navigating personal branding challenges 34:40 - Building a systematic approach to marketing 39:20 - Onboarding and negotiating with clients 46:22 - Adapting to market needs 48:55 - Reflecting on success and future growth