This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce. Take the Certificate HERE: https://goo.gle/47SIQvp Why earn a Google Career Certificate? ► No experience necessary: Learn job-ready skills, with no college degree required. ► Learn at your own pace: Complete the 100% online courses on your own terms. ► Stand out to employers: Make your resume competitive with a credential from Google. ► A path to in-demand jobs: Connect with top employers who are currently hiring. 00:00 Introduction 00:27 Welcome 01:36 Define the goals of your social media strategy 06:45 Identify your social media target audience 11:11 Choose social media platforms for your campaign 15:54 Types of content on social media 21:40 Determine the frequency and timing of posts 26:51 Use a social media calendar Subscribe HERE: https://bit.ly/SubscribeGCC #GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce