If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. 00:00 Welcome 01:14 How digital marketing and e-commerce create value 09:33 The marketing funnel 14:50 The top of the funnel: Awareness and consideration 19:22 Measuring success at the top of the funnel 24:20 The bottom of the funnel: Conversion and loyalty The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce. Take the Certificate HERE: https://goo.gle/47SIQvp Subscribe HERE: https://bit.ly/SubscribeGCC #GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce Why earn a Google Career Certificate? ► No experience necessary: Learn job-ready skills, with no college degree required. ► Learn at your own pace: Complete the 100% online courses on your own terms. ► Stand out to employers: Make your resume competitive with a credential from Google. ► A path to in-demand jobs: Connect with top employers who are currently hiring.