Hello and welcome to this channel The purpose of our content is to teach the best techniques and methodologies in the Marketing Science field We believe that Marketing and Growth are a Science and we can improve our business performance by a lot applying these methodologies. So far in this channel you can learn: - What are Marketing Mix modeling, a cookieless way of doing marketing analytics - How to do Marketing Mix modeling using Excel - How to use Facebook Robyn an advanced Marketing Mix Modeling open source tool - How to create a Marketing Data Strategy to make your organization Data Driven In the meantime we have a service that helps companies that rely on advertising to optimize their expenditures using MMM and AI.
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