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Copy That! is a show dedicated to the craft of copywriting in all of its forms hosted by four copywriters and marketers named Alex, Rod, Lindsey, and Sean. In every episode, we talk copy, share resources, and provide an over-the-shoulder look at what we do to write copy that sells.

We've mentored dozens of copywriters over the years. The hardest part of every copywriter's career is the journey from learning copywriting theory to actually practicing it in the real world — getting clients, keeping them happy, improving your skillset as you work, and more. We make this show because we want to help people along their journeys and give them the tools they need to survive and thrive as a working copywriter.

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direct response

tips and tricks

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Featured video

Welcome to Copy That!

Copy That!

6,952 views

1 year ago

Check Out Our Second Channel of Stream Excerpts and Highlights

Learn How to Write Copy

The Secrets Of Copywriting [Free 5 Hour Course]

The Secrets Of Copywriting [Free 5 Hour Course]

916,273 views

2 years ago

Everything You Need to Know About Email Copywriting in 90 Seconds

Everything You Need to Know About Email Copywriting in 90 Seconds

77,946 views

1 year ago

Sales Funnels for Beginners (1-hour Free Masterclass)

Sales Funnels for Beginners (1-hour Free Masterclass)

54,282 views

2 years ago

How to Sell Your Copywriting Services Well (Free 1 Hour Course)

How to Sell Your Copywriting Services Well (Free 1 Hour Course)

40,845 views

2 years ago

How to Practice Copywriting and Write Portfolio Samples [2 Hour Free Course, With Walkthrough]

How to Practice Copywriting and Write Portfolio Samples [2 Hour Free Course, With Walkthrough]

34,416 views

5 months ago

Want to learn copywriting? Get this done on Day #1.

Want to learn copywriting? Get this done on Day #1.

34,170 views

1 year ago

BULLETS! The Best Type of Copy for Newbies to Learn | Free Masterclass

BULLETS! The Best Type of Copy for Newbies to Learn | Free Masterclass

32,923 views

1 month ago

Want to Sound Like a Pro Copywriter? Use These Words:

Want to Sound Like a Pro Copywriter? Use These Words:

29,734 views

1 year ago

Tips for Becoming a Direct Response Copywriter By Yourself (Without Courses or Spending Money)

Tips for Becoming a Direct Response Copywriter By Yourself (Without Courses or Spending Money)

25,690 views

2 years ago

New to Copywriting? What You Need to Know About Starting Copywriting Today

New to Copywriting? What You Need to Know About Starting Copywriting Today

24,956 views

1 year ago

How to Build Your Copywriting Portfolio - Even if You're a Beginner (Free Masterclass)

How to Build Your Copywriting Portfolio - Even if You're a Beginner (Free Masterclass)

24,876 views

10 months ago

How Professional Copywriters Reverse Engineer Sales Letters

How Professional Copywriters Reverse Engineer Sales Letters

20,513 views

3 years ago

Members-only videos

“Inbox Domination” | Writing Emails That Sell

“Inbox Domination” | Writing Emails That Sell

0 views

1 year ago

Make It Rain | A Masterclass In Generating Unique Copy Angles

Make It Rain | A Masterclass In Generating Unique Copy Angles

0 views

1 year ago

Finding the Constellations | A Masterclass on Studying Copy

Finding the Constellations | A Masterclass on Studying Copy

0 views

1 year ago

"Grab Them By the Eyeballs" | A Masterclass on Headlines and Leads

"Grab Them By the Eyeballs" | A Masterclass on Headlines and Leads

0 views

1 year ago

"Give Them A Show" | A Masterclass on Crafting the Perfect CV/Resume

"Give Them A Show" | A Masterclass on Crafting the Perfect CV/Resume

0 views

1 year ago

"Different. Relevant. Successful" | A Masterclass in Getting Clients

"Different. Relevant. Successful" | A Masterclass in Getting Clients

0 views

1 year ago

Get the "Yes" | A Masterclass on Writing Product Pages

Get the "Yes" | A Masterclass on Writing Product Pages

0 views

1 year ago

Big Ideas Should Explode | A Masterclass on Big Marketing Ideas

Big Ideas Should Explode | A Masterclass on Big Marketing Ideas

0 views

1 year ago

"The Gentle Handoff" - A Masterclass in Writing Advertorials

"The Gentle Handoff" - A Masterclass in Writing Advertorials

0 views

1 year ago

3 Types of Editing Every Copywriter Needs to Know

3 Types of Editing Every Copywriter Needs to Know

1,462 views

4 days ago

How this Landing Page Copy Made $4.5 Million

How this Landing Page Copy Made $4.5 Million

3,008 views

2 weeks ago

The Woman Who *Literally* Wrote The Book On Getting Clients | An Interview with Kim Krause Schwalm

The Woman Who *Literally* Wrote The Book On Getting Clients | An Interview with Kim Krause Schwalm

3,384 views

1 month ago

BULLETS! The Best Type of Copy for Newbies to Learn | Free Masterclass

BULLETS! The Best Type of Copy for Newbies to Learn | Free Masterclass

32,923 views

1 month ago

Copywriting Mentors: Frauds or Heroes?

Copywriting Mentors: Frauds or Heroes?

2,321 views

2 months ago

If You Can Build Belief, You Can Sell Anything || An Interview With Aaron Gentzler

If You Can Build Belief, You Can Sell Anything || An Interview With Aaron Gentzler

4,158 views

2 months ago

"Transforming Attention into $$$" | A Free Masterclass on Creative Strategy

"Transforming Attention into $$$" | A Free Masterclass on Creative Strategy

2,280 views

3 months ago

What it Takes to Become an "A List" Copywriter

What it Takes to Become an "A List" Copywriter

3,595 views

3 months ago

The Basics of Landing Pages | Proven Tips and Advice for Beginner Copywriters

The Basics of Landing Pages | Proven Tips and Advice for Beginner Copywriters

8,469 views

4 months ago

Stop Writing Copy About Products (Do This Instead) | "Going Beyond Features and Benefits"

Stop Writing Copy About Products (Do This Instead) | "Going Beyond Features and Benefits"

6,695 views

4 months ago

How to Practice Copywriting and Write Portfolio Samples [2 Hour Free Course, With Walkthrough]

How to Practice Copywriting and Write Portfolio Samples [2 Hour Free Course, With Walkthrough]

34,416 views

5 months ago

What makes your copy "good" or "bad"

What makes your copy "good" or "bad"

3,830 views

5 months ago

Past live streams

Copy That! Wages War Against Bad Copy (Respectfully) | Whetstone Wednesday Critiques

Copy That! Wages War Against Bad Copy (Respectfully) | Whetstone Wednesday Critiques

531 views

Streamed 6 days ago

Sean and a Guest CRUSH Viewer Copy (politely) | Whetstone Wednesday w/ guest Oren Lefkowits

Sean and a Guest CRUSH Viewer Copy (politely) | Whetstone Wednesday w/ guest Oren Lefkowits

1,087 views

Streamed 2 weeks ago

Copy That! Critiques You as a Person (You Are Your Writing) | Whetstone Wednesday

Copy That! Critiques You as a Person (You Are Your Writing) | Whetstone Wednesday

1,359 views

Streamed 1 month ago

Copy That! is on the ATTACK (against bad copy) | Whetstone Wednesday Critiques

Copy That! is on the ATTACK (against bad copy) | Whetstone Wednesday Critiques

734 views

Streamed 1 month ago

Copy That! RIPS apart viewer copy (nicely & with respect) [Whetstone Wednesday]

Copy That! RIPS apart viewer copy (nicely & with respect) [Whetstone Wednesday]

1,934 views

Streamed 2 months ago

Copy That! has Some Copy... That We're Going to Critique! [Whetstone Wednesday 4/3/24]

Copy That! has Some Copy... That We're Going to Critique! [Whetstone Wednesday 4/3/24]

731 views

Streamed 2 months ago

Copy That! Unleashes Chaos on Viewer Copy [Whetstone Wednesday Review: 3/7/24]

Copy That! Unleashes Chaos on Viewer Copy [Whetstone Wednesday Review: 3/7/24]

1,216 views

Streamed 2 months ago

Copy That! Reviews Your Client Outreach [Whetstone Wednesday 3/19/24]

Copy That! Reviews Your Client Outreach [Whetstone Wednesday 3/19/24]

1,354 views

Streamed 3 months ago

Is Your Copy Good Enough? | Copy That! Reviews Newbie Copy [Whetstone Wednesday]

Is Your Copy Good Enough? | Copy That! Reviews Newbie Copy [Whetstone Wednesday]

983 views

Streamed 3 months ago

Pro Copywriters Review Newbie Copy [Whetstone Wednesday 2/21/24]

Pro Copywriters Review Newbie Copy [Whetstone Wednesday 2/21/24]

1,873 views

Streamed 4 months ago

REAL COPYWRITERS react to 2024 Super Bowl Ads

REAL COPYWRITERS react to 2024 Super Bowl Ads

1,139 views

Streamed 4 months ago

Copy That! Criticizes Your Copy | Whetstone Wednesday (2/7/24)

Copy That! Criticizes Your Copy | Whetstone Wednesday (2/7/24)

730 views

Streamed 4 months ago