After spending several years as UX Director, Designer and even Developer, mainly in the enterprise sector, I decided to share my experience and stories with you. Why? User experience (UX) design is becoming increasingly important in enterprise settings as businesses recognize the impact it can have on their bottom line. While user experience (UX) design is critical in both B2B (business-to-business) and B2C (business-to-consumer) contexts, it's arguably even more important in the B2B space. B2B products and services tend to be more complex and involve multiple stakeholders, making UX design a crucial element in ensuring successful adoption and use.
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7,046 views