1 year ago • Liah Yoo

What content are you the most interested in? 

Skincare & Beauty stuff

Sustainability & How products are made

KraveBeauty behind the scenes & Business

Personal growth: habits, books and podcasts

4.9K votes

1 year ago • Liah Yoo

Petroleum Jelly has been used for over a century and recently it’s been gaining a whole new popularity thanks to TikTok’s skin-slugging trend. With this, the product has been on a hot seat resurfacing the controversies around its environmental impact associated with the source of crude oil and its general safety of it. In this episode of Rewinding, we are aiming to find the answers. @/vaseline @/slugging @/sustainability 

How petroleum jelly is made. Is Vaseline sustainable? | Rewinding Vaseline / Petroleum Jelly

Liah Yoo

1 year ago • 63,156 views

1 year ago • Liah Yoo

🌴Hey there  #PalmPalmFam !🌴 Thanks for all the love for my latest video. Some of you may know, but I started a PODCASTTT! And the first episode of my podcast is up :) Would love for you to listen if you get a chance.  https://spotifyanchor-web.app.link/e/YRZFL7dLZsb 

Being an online presence is not as smooth as healthy skin. But as I press reset as a content creator, Youtuber, and an "influencer," I want to share how my focus is shifting to free myself from a singular online identity.

From being a student, to building my presence, to overcoming online hate, to finding my real voice, I'm still learning how to be the best version of myself on platforms that are evolving faster than the speed of light. I'm entering a new season of finding my creative voice, and I'm so thankful to have you venture with me!

What are some ways you  #pressreset ? 

2 years ago (edited) • Liah Yoo

Hey  #PalmPalmFam ! 🌴 Neil and I will be filming an engagement/relationship Q&A 💍💚

Drop your Qs down below! 👇👇👇 

2 years ago • Liah Yoo

Hey  #PalmPalmFam !  #KraveBeautyNPD  needs your help developing our mineral sunscreen 🧴

Check out my IG post for swatches and more info ⟶  https://www.instagram.com/p/CW50HnCMVM8/   

And let me know if you have any additional thoughts 👇💚 

SPF 30 with thinner, lighter texture?

SPF 40 with creamier, thicker texture?

4.9K votes

2 years ago (edited) • Liah Yoo

Hey  #PalmPalmFam ! Check out my podcast episode with the Asian Hustle Network Podcast 👇
So grateful to have been able to speak with these guys! 

Asian Hustle Network:  https://bit.ly/3gHbEOy  
YouTube:  https://youtu.be/GJ6XbNJgErU 
Apple Podcasts:  https://apple.co/3DvfrIi 

2 years ago (edited) • Liah Yoo

Hey  #PalmPalmFam ! I want to know what type of content you’d like to see more of 👀  Comment down below your ideas! 🤗

Some examples:
- Informational/educational skincare
- Weekly/daily vlogs
- Insight on the business side of the beauty industry
- Conversations on sustainability 

2 years ago • Liah Yoo

Hey  #PalmPalmFam ! We're doing some product research at KraveBeauty and would love to hear your thoughts on  #retinol ! Everyone is welcome to participate, whether you've never used retinol before or you're already a retinol veteran 😉

Survey link:  https://kravebeautysurveys.typeform.com/to/OxeE2ALK 

2 years ago • Liah Yoo

We have some GOOD NEWS! 

Okay, so you live in..

The land of maple leaves,
The outback with kangaroos,
The country where kiwi is not only a fruit.

We're here!

Hello hello! This is Liah, the CEO of KraveBeauty.

Today, we're bringing some exciting news to you. Yes, that's right. If you live in Canada, Australia, or New Zealand, you'll be able to shop KraveBeauty products from our website.

The most frequently asked question we've gotten thus far is when we're bringing KraveBeauty internationally. I honestly don't know why it took this long to expand our coverage but now it feels like the right time.

As a bootstrapped company, I wanted to make sure that we do everything the most intentional way, and that means even being intentional with how we grow. I've seen companies expand too quickly before having a firm operational foundation where the team can support the new demands.

To me, running KraveBeauty has been a personal growth journey. I knew that as the company grew, its needs and expectations for the person who's running the company would grow. So I quite frankly needed some time to control the company's growth to catch up on my growth first. But when I say it feels like now is a good time, I do think it is. With the current team of KB, I think we are all ready to meet more people outside our usual playground.

I'm extremely grateful to each and everyone of our KB community members for being patient with us as we are always learning as we fly. Now please, shop intentionally!

With love,
Liah

kravebeauty.com