Discover how to create Facebook Engagement Audiences and how to create Instagram Engagement Audiences with ease. It is not difficult to create audiences of people who have engaged with your Facebook Page, Facebook Posts, or Facebook Ads. In addition, you can create audiences of people who have engaged with your Instagram Page, Instagram Posts, or Instagram Ads. There are a few different options that I go through in the video and in more detail below. There are a lot of options when it comes to targeting for your Facebook Ads and Instagram Ads. One of the common options that people use is engagement audiences. You can not only reach people who have visited your website or watched one of your videos, but you can also target anyone who has engaged with your Facebook Page or Instagram Page over the last 365 days all the way down to 1 day. You can reach anyone who has shown an interest in the products and services that your business is currently offering. Facebook Engagement Audiences: Everyone who engaged with your Facebook Page Anyone who visited your Facebook Page People who engaged with any Facebook post or Facebook ad People who clicked any Facebook call-to-action button People who sent a message to your Facebook Page People who saved your Facebook Page or any Facebook post Instagram Engagement Audiences: Everyone who engaged with your Instagram business Anyone who visited your Instagram business profile People who engaged with any Instagram post or Instagram ad People who sent a message to your Instagram business profile People who saved any Instagram post or Instagram ad