Get a great deal on Displate by using my link https://www.displate.com/slowstart or my discount code SLOWSTART: 1-2 items are 22% OFF; 3+ are 33% OFF available until December 24th, 2023 (excl. Limited Editions and Lumino). Discount applies automatically at checkout. Today we're looking at how 5 Gum, one of the most memorable and iconic snack products of the late 2000's, drastically watered down their iconic ad campaigns to try and appear more relatable to young people. Patreon: https://www.patreon.com/slow_start Second Channel: https://www.youtube.com/channel/UCZiojjpIKzk2t7V1FJffpHw Music By Your Side - David Luong Happy-Go-Lively - Laurie Johnson Cool Vibes - Kevin Macleod Corduroy and Cheese - Piotr Pacyna Covert Affair - Kevin Macleod Film Noire - Kevin Macleod Curious Notion - Terry Devine-King Today's Diary - Chiro And Now This - Felipe Adorno Vassao 0:00 Intro 2:10 5 Gum Ads 4:46 The Success of 5 5:30 The Fall of the Gum Industry 6:56 Changing 5's Image 8:00 The Rebrand 9:57 5 Truth or Dare 11:42 The "No Regrets" Campaign 13:25 Marketing Mayhem 14:09 Pandering to Gamers 15:07 Respawn Gum 18:12 5's Current State