For a thrifty shopper, a “Buy one, get one” (BOGO) deal can sound like the best way to get more bang for their buck. But the appeal of BOGO is why it’s hard for consumers to see it for what it is. Subscribe to our channel! http://goo.gl/0bsAjO Check out more of The Goods on Vox https://bit.ly/2qlIYQx BOGO is meant to get you to spend more money, not less. The deal disguises the fact that, unless you already intended to buy two items, it really isn’t all that big a discount. The Goods by Vox explains what we buy, why we buy it, and why it matters. Watch the rest of The Goods videos on YouTube: http://bit.ly/2PvjHCB Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com/. Watch our full video catalog: http://goo.gl/IZONyE Follow Vox on Facebook: http://goo.gl/U2g06o Or Twitter: http://goo.gl/XFrZ5H