Technology is changing the very nature of not just music consumption but how music is written and produced. People need to know that they're being both manipulated by music technology and missing out on a full music experience. Alan Cross shares the subtleties of today's music delivery systems and questions what it means for the future of music. Alan Cross is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his nearly 40 years in the broadcasting and music business, Alan has interviewed the biggest names in rock and is also known as a musicologist and documentarian through programs like the long-running show, The Ongoing History of New Music. Outside of radio, Alan’s resume includes four books, dozens of public speaking engagements, a national music column for GlobalNews.ca, voicework for film, and television, plus creating content for various film and TV studios, record labels, artist management companies, streaming music services like Spotify and a travelling museum exhibit called The Science of Rock’n’Roll. Alan is also sought after as a consultant for radio content. His current client is 102.1 the Edge/Toronto. One of his companies, Major League Mixes, provided music advice for professional sports teams like the Toronto Maple Leafs. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx