A lot of brand leaders struggle with ambiguity. And, unfortunately, ambiguity runs rampant in brand management. Luckily there’s a simple method to help bring clarity to most situations. When you are a brand manager, the organization looks to you to set the agenda. You must decide what to do (or not do) and when to do, for yourself and the cross-functional team. If you’re struggling with this, follow these steps to break down the problem and come up with a path forward: What’s the business challenge you are solving for? In other words, what you must accomplish by the very end. Break the challenge down into the outstanding questions. These are questions that must be answered to meet the larger challenge. Assign a method to answer each question. Put the methods in order and now you have a project plan. It takes a unique individual to not only be comfortable with ambiguity, but to thrive in it. Using a process like this helps you do just that. If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs: BRAND CAREER BOOSTER NEWSLETTER For more of the best brand management frameworks and advice, join our newsletter: https://gurulocity.com/brand-career-booster-newsletter/ BRAND MANAGEMENT ACCELERATOR PROGRAM A revolutionary learning & development platform designed to accelerate the performance of consumer brand managers https://gurulocity.com/membership/ LIVE IN-DEPTH TRAINING WORKSHOPS https://gurulocity.com/brand-team-training/ 1:1 BRAND LEADERSHIP COACHING https://gurulocity.com/brand-leadership-coaching/ -- SUBSCRIBE FOR MORE YOUTUBE VIDEOS null CONNECT ON SOCIAL MEDIA LinkedIn https://linkedin.com/in/knamaky TikTok https://www.tiktok.com/@brandmanagertips Facebook https://facebook.com/gurulocity Twitter https://twitter.com/knamaky Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson, Sephora and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands. To learn more, visit Gurulocity https://gurulocity.com/ #short #marketing #strategy #brand #marketingstrategy #fmcg #brandmanagement #marketingtips #leadership #innovation #consumergoods #gurulocity