Apple Special Event. September 12, 2018. Big news all around. Take a look at the all-new Apple Watch Series 4, iPhone XS and iPhone XS Max, and iPhone XR. 7:48 — Apple Watch Series 4 Learn more at https://apple.co/2p4OlCZ 38:46 — iPhone XS 43:08 — iPhone XS Max Learn more at https://apple.co/2x7ApN9 1:26:26 — iPhone XR Learn more at https://apple.co/2QsyzOQ