*Correction: The five factor model includes market beta, not "quality." 00:00 - Intro 02:09 - Dividend Irrelevance Theory 05:31 - Assumptions 10:38 - Dividend Downsides 14:35 - Why People Still Like Dividends 15:30 - Closing Thoughts Today we explain dividend irrelevance theory, some common misconceptions about dividends, and why some investors still prefer to focus on stocks that pay dividends. This channel is for education purposes only and does not constitute financial advice - Richard is not responsible for investment actions taken by viewers. Please seek out a registered advisor if you require assistance (while Richard is a registered portfolio manager at WDS Investment Management, he does not provide advice through The Plain Bagel, which is not affiliated with his employer).