In this episode, we dive into User Interviews with Steve Portigal, discussing their critical role in product development and design research. User interviews, a qualitative method, involve conversations with users to gather insights about their experiences, behaviors, and needs. We discuss the benefits of this approach, such as deep user empathy and informed decision making, alongside common challenges like bias and recruitment. Join us in understanding when to use user interviews and how to get the most out of them. NN/g ARTICLES & TRAINING COURSES User Interviews (full-day/2 half-day UXC course) - https://www.nngroup.com/courses/user-interviews/?utm_source=podcast&utm_medium=social&utm_campaign=ep38 User Interviews 101 (free article) - https://www.nngroup.com/articles/user-interviews/?utm_source=podcast&utm_medium=social&utm_campaign=ep38 The 3 Types of User Interviews: Structured, Semi-Structured, and Unstructured (free video) - https://www.nngroup.com/videos/3-types-user-interviews/?utm_source=podcast&utm_medium=social&utm_campaign=ep38 When to Use Which User-Experience Research Methods (free article) - https://www.nngroup.com/articles/which-ux-research-methods/?utm_source=podcast&utm_medium=social&utm_campaign=ep38 5 Facilitation Mistakes to Avoid During User Interviews (free article) - https://www.nngroup.com/articles/interview-facilitation-mistakes/?utm_source=podcast&utm_medium=social&utm_campaign=ep38 Learn more about Steve Portigal: ⁠Learn more about Steve Portigal - https://portigal.com/ Interviewing Users (2nd Edition) 20% discount code: interviewing - https://rosenfeldmedia.com/books/interviewing-users-second-edition/ Chapters: 00:00 Intro 0:42 What is a User Interview 5:32 Steve’s Journey 8:54 Why to Choose User Interviews 15:35 When to Choose Other Methods 19:56 What has Changed in User Interviews 26:34 Remote User Interviews 32:49 What has NOT Changed in User Interviews 35:13 Improving User Interview Skills 44:34 Subscribe & Find More NN/g Content