A CSM was our first hire at Univid, and we have never looked back. Customer success is IMO one of the most underrated channel for B2B SaaS growth. Here is why and 5 ways how to hack growth for your startup.
#saas #business #growthhacking #startup
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Timestamps:
0:00 - Introduction
0:22 - CS as growth channel
0:51 - 5 ways to use customer success to growth
0:54 - 1. Word of Mouth
1:20 - 2. Wizard of Oz
1:50 - 3. Referral Loops
2:38 - Reading tip: The Transparency Sale
3:10 - 4. Customer Stories
3:21 - Why trust is important in B2B SaaS
3:48 - Two tips for a good customer stories section
4:41 - Example: the customer stories section on Univid
4:57 - 5: Quick Feedback Loops
5:38 - Outro
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Check out my summary of The Transparency Sale with Todd Caponi: https://swedishtea.se/book-summary/the-transparency-sale-todd-caponi/
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