Apple's reputation and brand allow it to charge a premium for its high-end products, like the iPhone 11 Pro Max, MacBook Pro, or the iMac Pro. Adding memory or storage to these products increases the cost even more. Because of this "Apple Tax," Apple products are often more expensive than competitors, bringing in huge profits for Apple. MORE SO EXPENSIVE: Why Japanese Swords Are So Expensive | So Expensive https://www.youtube.com/watch?v=767UcLMZTbo Why Avocados Are So Expensive | So Expensive https://www.youtube.com/watch?v=GZwbhgS9fuc Why Real Champagne Is So Expensive | So Expensive https://www.youtube.com/watch?v=lBBj-K_qfIw ------------------------------------------------------ #Apple #iPhone11 #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com/ Subscribe: null BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Amazon Prime: http://read.bi/PrimeVideo -------------------------------------------------- Why Apple Products Are So Expensive