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KEY MOMENTS
0:36 1. They sit on the toilet every day
1:39 2. The C-suite is constantly frustrated
2:56 3. Speak to their challenges, not the little stuff
3:59 4. Look to get buy-in from down below
4:49 5. Lock in next steps, always
5:56 6. Don’t supplicate
6:51 7. Build that comfort-zone
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