Title: The Datafied Habitus: Sociodigital Inequalities and Lived Experiences of Datafication Among Italian Families Abstract: The mediatization and datafication of childhood is often addressed as a generalised and homogeneous experience, at least across European countries. However, critical data studies have long warned about the need to contextualise data practices and imaginaries in individuals’ everyday lives through e phenomenological approach (Breiter & Hepp, 2018; Couldry & Hepp, 2017; Kennedy & Bates, 2017; Kennedy et al., 2015; Mascheroni & Siibak, 2021). Our qualitative longitudinal research involving three waves of data collection with 20 Italian families with at least one child aged 8 or younger¾including interviews and observations (N=58), app-based media diaries (N=17) and maps drawing (Watson et al., 2022) ¾shows how family life is undergoing a process of deep mediatization (Hepp, 2019). Yet, while all families live digital media-rich lives, they variously engage in and make sense of data practices and algorithmic systems. Different datafied habitus emerge from the complex interplay of sociodigital inequalities (Helsper, 2021) (i. e., the family’s social, cultural and economic capital; the range and type of digital media available – including IoTs and AI-based devices such as smart speakers, smart TVs, smart toys, wearable devices) and the family’s own culture and practices (the specific media practices in which children and parents engage; parental mediation strategies; parenting cultures; and technological imaginaries). Together, these shape different data(fied) habitus, consisting of set of practices, resources, schemes and classifications (as in Bourdieu’s (1986) classical notion of the habitus), that configure different lived experiences of datafication and generate new sociodigital inequalities. Three main habitus emerge: the dataist, enthusiastically adopting data practices and technological solutions to most everyday lives problems; the datafied, either resigned to datafication (digital resignation) or ignoring the profound implications of datafication; and, last and rarest, the digital ascetic, trying to preserve their children from digital media as long as possible.