Amidst the valid complaints and worries of the film industry from a consumer's standpoint, there are things that the community does not understand when it comes to Kodak as a company. The expectation that this monolith of its century-old pedigree should easily keep up with today's demand is far beyond the reality of the situation. The film price increase of 2022 stirred some opinions that Kodak might be ruining film photography; I even made a video about that too. However, everyone should know that Kodak is not what you think... #kodak #film #35mm Come say hello! IG: https://www.instagram.com/whoschrischu/ Website: https://www.chrischuphoto.com/ Discord: https://discord.gg/8nJR3VfSBd