IAN PLATER (he/him) Manager of UI/UX @ PlayStation TIM NGUYEN (he/him) Senior UI/UX Designer @ PlayStation Working at an in-house agency within PlayStation, we've had the opportunity to deliver UI/UX support on a wide range of different titles including; Returnal, Dreams, Erica and Destruction Allstars. Based on this experience, the talk will cover our approach to developing a captivating and holistic UI Art Style that not only looks good, but captures the feel and essence of the game. We'll share examples of how to effectively use motion design, how to integrate the UI art style with the overall game brand, and how to use your UI to enhance narrative and build a richer world.