In ten years, 40% of today’s Fortune 500 companies on the S&P will be gone. Why? Mark Modesti argues it’s because they fail to embrace trouble. A professional troublemaker and Customer Solutions Executive, Modesti uses examples from business, his personal life, and Abraham Lincoln to show why we need to embrace the trouble we ache to escape – before it hunts us down. TED@UPS was a TED-curated event featuring a diverse group of speakers from across the UPS community. Jointly produced by TED and UPS, the event put a spotlight on ideas, projects and insights that will contribute to the importance of pushing forward through obstacles. About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. Learn more at http://www.ted.com/ted-institute Follow TED Institute on Twitter @TEDPartners Subscribe to our channel: null