A fresh look at the future role of the showroom within automotive retail, where informing, inspiring and activating are brought together in a total experience. With this assignment in mind, we implemented multifunctional solutions that surprise existing and new Volvo drivers. The first steps towards an omnichannel customer experience at Volvo have been taken! Check the case at: https://firstimpression.com/case/volvo-van-roosmalen-2/ #audiovisual #firstimpression #brandexperience #productshowcase #touchtable #digitalsignage