E-commerce is a rapidly growing industry all over the world. So what’s to come for shoppers, sellers, and marketers? Sean Summers is the executive vice president and chief marketing officer at Mercado Libre, the largest e-commerce and fintech business in Latin America. He joins award-winning journalist Katie Couric in this episode of Future Ready to discuss trends and the future of e-commerce in Latin America. Future Ready by Think with Google is a series that explores changing behaviors and new developments in the digital space. These videos aim to provide business leaders guidance when making decisions for the future. Watch award-winning journalist Katie Couric and industry luminaries discuss rising trends that will shape a successful future. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along. Watch more Future Ready videos here:    • Katie Couric hosts Future Ready by Th...   Ready more: https://www.mercadopago.com.co/ 00:00 Introduction 00:18 What is Mercado Libre? 00:43 Scaling from $300M to $10B 01:34 Keeping up with trends 01:58 How to accommodate multiple audiences 02:48 How to satisfy both sellers and shoppers 03:18 The importance of a smooth user experience 04:44 How Mercado Libre’s mission changes lives 06:00 What will the future of e-commerce look like? 08:09 Outro