With 60 million followers across Instagram and TikTok, Hailey Bieber—a model, influencer and wife of Justin— is one of social media’s most famous faces. A classically trained ballet dancer, she scored a modeling deal with retailer French Connection at age 17 and has endorsement deals with Jimmy Choo, Levi’s and Saint Laurent. In June 2022, Bieber jumped from model to mogul, creating her Los Angeles–based skin care startup, Rhode Skin. Demand is outstripping supply—her $29 peptide glazing fluid has grown a 700,000-name waitlist since launch. “I’ve lent my name and my face to other people’s creative process,” she says. “It helped me develop mine, and it’s very empowering to be the one in charge.” rhode additional footage credit: Eli Russell Linnetz Dani Aphrodite Stevie Dance Subscribe to FORBES: null Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com/ Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com/ Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.