Find our original post at: https://modeeffect.com/tips-to-optimize-your-woocommerce-post-purchase-experience/
One of the single best ways you can create repeat customers to your eCommerce store on WooCommerce or other eCommerce platforms is to provide them with an effective post-purchase experience. After all, retaining a customer is easier than acquiring a new one.
In this blog post, we explore four factors to keep your customers engaged post-purchase and to convert them into repeat customers.
Timely and Relevant Post-Purchase Communication
Customers are most receptive to receiving email marketing from you after a recent purchase. In fact, post-purchase email open rates are double that of regular email promotions. You’ll want to align post-purchase emails to your brand, include upbeat messaging and make buyers feel good about the purchase that they’ve just made. Include imagery to reinforce your message, when relevant.
Be careful not to make your post-purchase emails too pushy. Your customers may not be ready to buy from you again just yet. Instead look for ways to keep them engaged:
Invite them to follow you on social media.
Ask them to share their purchase on social media.
Tempt them to browse new products or suggest products they might like.
Extend an invitation to sign-up to receive your email newsletter for special offers.
Invite them to join your loyalty program.
Ask for a product review. Reviews increase SEO, add social proof and positively impact conversions.
Offer a quick survey. Dale Traxler shares a list of post-purchase survey questions to ask on Practical Ecommerce.
Ask them to share your brand with their friends and offer an incentive to do so.
Send a discount code for their next purchase.
In addition to sending post-purchase emails with information or offers, be sure to set your WooCommerce store to auto send a simple post-purchase thank you email. Make the message engaging. Use it as an opportunity to reinforces your brand. Welcome the buyer to your brand and make them feel part of it.
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