As a pioneer of the high-end sake market, Dassai is known among fans for its clean and floral taste, resulting from a costly technique that differentiates it from cheaper, rough tasting versions. Now the brewer is eyeing an outpost in New York that will apply the same brewing methods used in Japan. Bloomberg's Kurumi Mori reports from Yamaguchi. Like this video? Subscribe: https://bit.ly/3iERrup Read more: https://www.bloomberg.com/news/features/2022-08-01/luxe-sake-brand-dassai-looks-outside-japan-for-post-covid-growth?srnd=economics-vp Kazuhiro Sakurai admits his project of building a brewery in New York for Dassai, arguably Japan’s most famous sake brand, wasn’t the best timed or most meticulously planned. But even after running nearly three years behind schedule due to COVID and costing six or seven times more than an initial $7 million budget, he says the new venture is worth it. The fourth-generation chief of Asahi Shuzo Co., the brewery behind Dassai, sees the brand increasingly reliant on overseas sales for growth as a long-running pandemic adds to a decline in Japanese sake consumption. Last year, shipments outside Japan overtook domestic sales for the first time in its 74-year history. He said a New York outpost, now expected to be completed this December, will be crucial to market the brand to a global clientele which he expects will eventually account for 90% of the company’s business. #Japan #Dassai #Sake Bloomberg Quicktake is a global streaming news network for a new generation of leaders and professionals. Our coverage spans your whole world, from your career ambitions to your personal passions and larger societal concerns. We provide the insights you need to make sense of the trends and stories changing your business and your world. Bloomberg Quicktake: Explained brings you the context behind the headlines, helping you see the day's news through the prism of what will matter in the years ahead. Check out our partner channels Bloomberg Quicktake: Originals for original series and Bloomberg Quicktake: Now for breaking global news. To watch complete coverage on Bloomberg Quicktake 24/7, visit http://www.bloomberg.com/qt/live, or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app. Connect with us! YouTube: null Breaking News on YouTube: null Twitter: https://twitter.com/quicktake Facebook: https://www.facebook.com/quicktake Instagram: https://www.instagram.com/quicktake