Brian Zikmund-Fisher is back to talk about how familiarity affects how we feel about risk, and how this can affect the decisions we make. This week's Risk Bites team: David Faulkner (post-production) Brian Zikmund-Fisher (narrative and animation) Andrew Maynard (all the other stuff) Risk Bites is supported by the Arizona State University Risk Innovation Lab, and School for the Future of Innovation in Society Risk Bites is your guide to making sense of risk. We cover everything from understanding and balancing the risks and benefits of everyday products, to health science more broadly, to the potential impacts of emerging technologies, to making sense of risk perception. If you enjoy our videos, please subscribe, and spread the word! #risk #unknown #uncertainty