We hate losses about twice as much as we enjoy gains, meaning we are more likely to act unethically to avoid a “loss” than to secure a “gain.” This phenomenon is known as loss aversion. For free teaching and learning resources related to this topic, visit http://bit.ly/1QE93Dy. This video is a part of Ethics Unwrapped, a free online educational video series about ethics produced by the Center for Leadership and Ethics at The University of Texas at Austin. Ethics Unwrapped offers an innovative approach to introducing complex ethics topics and behavioral ethics ideas in a way that is accessible to both students and instructors. For more videos and teaching materials covering other ethics concepts, visit http://ethicsunwrapped.utexas.edu/ A complete playlist of Ethics Unwrapped videos available on YouTube may be found at    • Ethics Unwrapped   © 2019 The University of Texas at Austin. All Rights Reserved.