Apple ist ziemlich teuer. Das Unternehmen nutzt allerdings einige sehr kluge Strategien, um absurd hohe Preise beim Kauf irgendwie logisch wirken zu lassen. In diesem Video geht es um ausgeklügeltes Marketing, verschiedene iPhones und warum Speichererweiterungen so eine Goldgrube für Apple sind. Unser Instagram-Account: https://www.instagram.com/simplicissimusyt @simplicissimusyt Unser Kanal gehört zu funk, dem Netzwerk von ARD und ZDF. Weitere Infos: Youtube: null funk Web-App: https://go.funk.net/ funk bei Facebook: http://www.facebook.com/funk Impressum: https://go.funk.net/impressum ____ Quellen: [1] Preise von iPhones: https://web.archive.org/web/20161108024707/http://www.apple.com/de/shop/buy-iphone/iphone-7#01,11 https://web.archive.org/web/20171102010409/https://www.apple.com/de/shop/buy-iphone/iphone-x#00,11,21 https://web.archive.org/web/20181123152615/https://www.apple.com/de/shop/buy-iphone/iphone-xs#01,11 https://web.archive.org/web/20191126030054/https://www.apple.com/de/shop/buy-iphone/iphone-11-pro https://www.apple.com/de/shop/buy-iphone/iphone-12-pro/6,7%22-display-512gb-graphit [2] Apple ist profitabel: https://www.cnbc.com/2020/07/31/apple-surpasses-saudi-aramco-to-become-worlds-most-valuable-company.html https://www.statista.com/statistics/269857/most-profitable-companies-worldwide/#:~:text=In%202019%2C%20Saudi%20Aramco%2C%20the,with%2088.21%20billion%20U.S.%20dollars [3] Preis-Psychologie: https://link.springer.com/article/10.1007/s10603-011-9163-8 ; https://digitalcommons.law.umaryland.edu/cgi/viewcontent.cgi?article=3262&context=mlr ; https://scholarship.law.umn.edu/cgi/viewcontent.cgi?article=1119&context=lawineq [4] Vergleichsmomente bei Upselling, Psychologie von relativen Preisvergleichen: https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25 https://www.shopify.com/blog/upselling-and-cross-selling ; https://thenextweb.com/insider/2015/05/09/what-mcdonalds-can-teach-us-about-selling/ ; http://sjdm.cybermango.org/journal/11/10921/jdm10921.pdf ; https://onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2010.02.003 [5] (Apple) Upselling: https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25 https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25 ; https://www.shopify.com/blog/upselling-and-cross-selling ; https://www.americanexpress.com/en-us/business/trends-and-insights/articles/tips-for-upselling-a-lesson-from-mcdonalds/ [6] iPhone 12: https://www.apple.com/de/shop/buy-iphone/iphone-12/6,1%22-display-64gb-blau [7] NAND Chip: https://www.theiphonewiki.com/wiki/NAND [8] NAND Preis: https://searchstorage.techtarget.com/news/252487918/SSD-and-NAND-flash-prices-will-decline-through-start-of-2021 [9] Mehraufwand bei Austausch: https://www.bloomberg.com/news/articles/2018-09-24/apple-s-most-lucrative-iphone-feature-is-storage https://www.barrons.com/articles/5g-apple-iphone-storage-51567635751 [10] NAND Preise sinken: https://www.forbes.com/sites/greatspeculations/2018/12/06/how-rapidly-declining-nand-and-dram-prices-could-benefit-apple/?sh=51b847d44ba4 ; https://searchstorage.techtarget.com/news/252487918/SSD-and-NAND-flash-prices-will-decline-through-start-of-2021 [11] Technische Gründe: https://www.cnet.com/news/iphone-12-missing-features-would-have-been-pretty-great-120hz-screen-telephoto-lens/#:~:text=1.,iPhone%2012%20is%20no%20exception. ; https://www.cnet.com/news/samsungs-galaxy-s20-raises-the-bar-for-phones-in-8-ways/ [12] Cross-Selling: https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25 ; https://www.shopify.com/blog/upselling-and-cross-selling ; https://www.americanexpress.com/en-us/business/trends-and-insights/articles/tips-for-upselling-a-lesson-from-mcdonalds/ [13] Vergleichsmomente für den Kunden: http://sjdm.cybermango.org/journal/11/10921/jdm10921.pdf ; https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25 [14] McDonalds Terminals: https://www.behavioraleconomics.com/loving-psychology-behind-mcdonalds-restaurant-future/ Musik: Kick Lee - A city’s call anbr - Cintinent Francesco Dandrea - Moon Waltz 1st Movement Francesco Dandrea - With some malice liquify - Coffee Time Blue Wednesday - Q ; This Is Not A Drill https://open.spotify.com/artist/7185Q95lPFld0aoPqO6e0U https://soundcloud.com/bluewednesday Blue Wednesday - Don’t let go (feat. tender spring) https://open.spotify.com/artist/7185Q95lPFld0aoPqO6e0U © ℗ 2020 ChilledCow Records Kevin MacLeod – Sneaky Snitch ; Thinking Music ; Fairytale Waltz lizenziert unter CC-BY-4.0 https://incompetech.com/ Three Chain Links - It can’t be bargained with lizenziert unter CC-BY https://soundcloud.com/beardmont _____ Schön, verständlich, kritisch und fundiert. Wir machen Essays zu Fragen, die du dir noch nie, oder viel zu oft gestellt hast.