Ron Finley is an urban farmer who grew up in the food desert of South Los Angeles. In 2010, fed up with the lack of nutritious options available to his community, he started planting vegetables on one of many neglected curbside dirt strips in the area. Since then, his project has spread and received nationwide attention. About MAD: MAD is a non-profit transforming our food system by giving chefs and restaurateurs the skills, community, time, and space to create real and sustainable change. MAD is a non-profit organization that inspires and empowers cooks, servers, and eaters to create sustainable change. From luminaries in the field to young apprentices, we’re connecting individuals and equipping them to make a difference in their restaurants and the world.