How can you start testing market demand for your startup idea? What about new product features? Will they buy it if you build it? What people say they'll do and what people actually do are usually never the same. In this Open Office Hours live stream, Andrew and Ryan will help you determine whether people will actually buy your solution or if you need to pivot into better opportunities. Learn the ways you can collect evidence and test the demand of your solution idea. Plus tune in for a live Q&A after the discussion. This presentation is based on Headway's Startup Foundations Series, hosted by Andrew Verboncouer, Partner & CEO, and Ryan Hatch, Head of Product Strategy at Headway designed to help you gain traction in the most important parts of your startup. Segments: 00:00 - Intro 01:42 - Why Testing Market Demand Matters 04:27 - 3 Ways to Test Market Demand 06:06 - Pirate Model of Startup Metrics 09:10 - Examples of Testing Market Demand 11:11 - Context for Testing 15:38 - 5 Risk Types 28:31 - When Sales Team Wants You To Build New Product Features 32:57 - Funnel Stages 37:00 - Types of Research 41:52 - Identifying the Right Customers 48:23 - Currency Ladder 57:30 - Closing Thoughts #startups #founders #research