Kraft cheese, Jell-O and Twinkies are iconic American brands that are lucky to be alive. Here's the story of how they became dinner table staples - and why they almost disappeared. 00:01 Intro 00:30 Kraft Cheese 8:24 Jell-O 15:30 Twinkies WATCH MORE RISE AND FALL VIDEOS: The Rise And Fall Of Kraft Cheese | Rise And Fall https://www.youtube.com/watch?v=QpEM05Vassw The Rise And Fall Of Subway https://www.youtube.com/watch?v=duQow41bTx0 The Rise And Fall Of Jell-O https://www.youtube.com/watch?v=7Ye7MAGoaeo ------------------------------------------------------ #RiseandFall #Kraft #Jello #Twinkie Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com/ Insider Business on Facebook: https://www.facebook.com/businessinsider Insider Business on Instagram: https://www.instagram.com/insiderbusiness Insider Business on Twitter: https://www.twitter.com/businessinsider Insider Business on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Insider Business on TikTok: https://www.tiktok.com/@businessinsider The Rise And Fall Of America's Favorite Junk Foods | Rise and Fall | Insider Business