Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds. We're destroying our environment at an alarming rate. But it doesn't need to be this way. Our new channel Planet A explores the shift towards an eco-friendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. Every Friday we'll take a truly global look at how to get us out of this mess. ► Check out our channel trailer: https://www.youtube.com/watch?v=T8EiTHe6eXg ► Want to see more? Make sure to subscribe to Planet A! #PlanetA #Neuromarketing #Consumerism READ MORE Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains: https://www.popneuro.com/book Neuromarketing. What You Need to Know: https://hbr.org/2019/01/neuromarketing-what-you-need-to-know Neuromarketing and Ethics: https://hbr.org/2019/01/when-neuromarketing-crosses-the-line Study: In-store music affects product choice: https://www.nature.com/articles/36484 Reporter: Malte Rohwer-Kahlmann   Camera: Henning Goll Video Editor: Frederik Willmann Supervising Editor: Kiyo Dörrer