It’s the Roaring 2020s and Crocs are back in fashion as ugly as ever. But this time, the shoe has reached a level of trendiness beyond even the inventors’ wildest imaginations. This historically divisive product has been launched headfirst into the zeitgeist, with celebrities, high fashion designers and even fast food chains getting in on the action. Let’s uncover the secret ingredient in the Crocs recipe for newfound success. Script: https://docs.google.com/document/d/1KkvqrrBv7t4GPNecdgqQejVbd-ioAIuw3fDiyYVLEgw/edit?usp=sharing Further reading: Business of Business https://www.businessofbusiness.com/articles/love-em-or-hate-em-crocs-are-having-a-moment-and-are-here-to-stay/ Washington Post https://www.washingtonpost.com/business/2021/06/03/crocs-pandemic-surge/ Footwear News https://footwearnews.com/feature/crocs-teenagers-trend-analysis-1202866851/ GQ https://www.gq.com/story/post-malone-crocs-yeesh Business Insider https://www.businessinsider.com/crocs-ugly-fashion-business-strategy-2019-6 The Drum https://www.thedrum.com/news/2020/02/25/meet-the-cmo-turning-crocs-meme-dream LA Times https://www.latimes.com/archives/la-xpm-2009-jul-23-fi-crocs23-story.html The Guardian https://www.theguardian.com/lifeandstyle/2009/jul/21/crocs-fond-farewell Connect with Cheddar! On Facebook: https://chddr.tv/3JmGgBe On Twitter: https://chddr.tv/3qaYQog On Instagram: https://chddr.tv/36u8tqY On Cheddar.com: https://chddr.tv/37GycgL