Discover the latest strategies in our 2024 edition of How to Sell on Amazon: https://www.youtube.com/watch?v=Yx1eLoNdfmc Learn everything there is to know about Amazon Advertising in 2021! In this episode, Lenny walks you through the creation of your first automatic & manual sponsored product ad campaigns. Amazon Advertising 2021 is an essential step for getting those initial sales when you first launch- you don't want to miss this episode on all things Amazon PPC! ► WANT TO SEE JUNGLE SCOUT IN ACTION? Join us for a live demo here ► http://jnglsct.com/demo Imagine a blueprint, a step by step guide - a case study where we peel back the curtains and show you exactly what it takes to sell on Amazon. 💻 Welcome to the Million Dollar Case Study Season 5! 💻 Throughout this series, watch over Lenny's shoulder as he launches a new product on Amazon. You'll also get a deeper insight into the thinking behind each step - more than we’ve ever shown you before. There will be guests along the way to share their perspectives and sit down for Amazon Real Talk, discussing the pretty side and not so pretty side of selling on Amazon in 2020. 0:00 Welcome to Episode 12 0:26 The Importance of Advertising on Amazon 2:00 Setting up Your First Campaign 3:36 Creating a Portfolio 4:30 Creating an Automatic Campaign 7:13 Campaign Bidding Strategy 9:06 Setting Your Bids 11:12 Amazon Real Talk: What’s a Myth About Amazon Advertising You’ve Heard Frequently? 13:04 Creating a Manual Campaign 14:26 Match Types for Manual Campaigns 16:40 Targeting Keywords 21:48 How You Can Follow Along: the Million Dollar Case Study Challenge 22:10 Get a Free Live Demo of Jungle Scout 22:28 What’s Coming Up Next Week 🎬 ADDITIONAL FREE VIDEO RESOURCES 🎬 ► Complete Guide to How to Sell on Amazon FBA for Beginners 2020: https://jnglsct.com/htsoa_3 📚 LEARN HOW TO SELL ON AMAZON FROM GREG MERCER 📚 📺 30+ hours of step by step video instruction 🖥 Monthly live Q&As 🥇 1 year of Jungle Scout 👩💻 VIP customer support 👥 Exclusive community ▶︎ Learn more here: https://jnglsct.com/freedom ☀️ WE’D LOVE TO CONNECT WITH YOU ☀️ Start Selling: http://jnglsct.com/start-selling Grow Your Business: http://jnglsct.com/amazon-sellers Instagram: http://jnglsct.com/ig Facebook: http://jnglsct.com/fb ✓ SUBSCRIBE TO OUR CHANNEL so you never miss a video: http://jnglsct.com/subscribe ✓ #JungleScout #AmazonFBA #HowtoSellonAmazon