On the latest episode of Executive Exchange, host and Leadership Editor Ruth Umoh sits down with DraftKings cofounder and CEO Jason Robins to discuss the partnership between LeBron James and how their deal came together right before Super Bowl LVIII. Jason discusses how the NBA changed the rules to allow active NBA players to endorse betting companies and that LeBron was their top target to sign. DraftKings also recently partnered with Barstool Sports once again and talks about why it made sense to bring them back as a sponsor. Jason also talks about the growth of the company since starting it in 2012 as a daily fantasy sports betting platform in Boston, Massachusetts. Now, DraftKings offers real time sports betting and an online casino in select states and countries around the globe and lobbying to include more states in the future such as Texas and California. Finally, Jason touches on the 9/11-themed 'Never Forget' parlay bet that was issued last September 11th and how to deal with situations that are challenging when running a company. He gives insight on making mistakes that you can learn from and turning that into a stronger person. 00:00 - Teaser 00:53 - Welcome Jason 01:01 - Leapfrogging From Vistaprint To Sports Betting 02:13 - Seeing The Vision 04:37 - Setting Long-Term Goals 06:24 - Goals At The Beginning 06:56 - The Turning Point 09:14 - Standing Out Against Competition 11:31 - LeBron James' Endorsement 12:39 - Barstool Sports Partnership 13:22 - Combatting Gambling Addictions 17:42 - Future Expansion Plans 18:40 - Legalizing Gambling Across The U.S. 20:02 - Global Expansion 21:22 - DraftKings And AI 25:18 - Exciting Growth 26:55 - Leadership Style 27:38 - DraftKings Company Culture 30:30 - 9/11 Promotion 31:50 - Overcoming Challenges 32:48 - Mellowing Out 33:34 - Facing The New York Attorney General 36:56 - Rapid Fire Subscribe to Fortune - null Fortune Magazine is a global leader in business journalism with 55 million monthly page views and a readership of nearly 32 million, with major franchises including the Fortune 500 and the Fortune 100 Best Companies to Work For. The new Fortune video channel dives into personal stories from business owners and entrepreneurs becoming successful in business and sharing their tips to help you reach your goals. Website: http://fortune.com/ Facebook: https://www.facebook.com/FortuneMagazine Twitter: https://twitter.com/FortuneMagazine TikTok: https://www.tiktok.com/@fortune #draftkings #executiveexchange #fortunemagazine