Mānuka honey known for being is earthier, richer, and more viscous than many other honeys. It comes from the nectar of the flower of Leptospermum scoparium — also known as Manuka, which is only native to New Zealand. Mānuka, in fact, is a Maori word. "The plant itself is very rare. It's difficult to harvest because the flower is only open for 12 days, and sometimes we have to use helicopters to collect this honey." John Rawcliffe from the Mānuka Factor Honey Association told Business Insider. Although mānuka bushes can also be found in Australia, New Zealand accounts for almost all the world's production, with exports worth 300 million NZ dollars ($204m) and expected to rise to 1.2 billion NZ ($800m) by 2028.  Watch the video to find out what's so special about it and why it costs so much. MORE SO EXPENSIVE CONTENT: Why Pedigree Dogs Are So Expensive | So Expensive https://www.youtube.com/watch?v=YKPHYk4GB4g Why Supreme Is So Expensive | So Expensive https://www.youtube.com/watch?v=0O0yi8YgYbs Why Pearls Are So Expensive | So Expensive https://www.youtube.com/watch?v=O0ihGlsLL1Y ------------------------------------------------------ #ManukaHoney #NewZealand #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com/ Subscribe: null BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Amazon Prime: http://read.bi/PrimeVideo -------------------------------------------------- Why Mānuka Honey Is So Expensive | So Expensive