Fry domination. But how? More info and sources at bottom. Find me elsewhere: Instagram: https://www.instagram.com/philedwardsinc/ Twitter: https://twitter.com/philedwardsinc Patreon: https://www.patreon.com/philedwardsinc Where I get my music (Free trial affiliate link): https://share.epidemicsound.com/olkrqv My camera, as of February 2022 (affiliate link): https://amzn.to/3HDcWVz My main lens: https://amzn.to/3IteXEK My main light: https://amzn.to/3pjO0M8 My main light accessory: https://amzn.to/3M6eL0j This was a super booky one. So here’s some books with little capsule reviews. They’re all affiliate links, which means I will make a fortune from your purchases of fry-based books. Also, have you ever heard of Burger Chef? I had not — but it was so popular! Crazy. Behind the Arches: https://amzn.to/47keWyY The top book - super well reported, at least by appearances. Nails the fry issue (to a degree of complexity I barely covered). It also gets into all the other ways McDonalds optimized stuff, from the McD bros using modified multimixers to mix shakes faster, to beef bargaining. I really should have figured out a way to fit Fred Turner into this video — he’s very much the…I dunno, Jesse to Kroc’s Walter White. Grinding It Out: https://amzn.to/49fRg0F Ray Kroc’s opus to Ray Kroc. I guess I could have interrogated more whether Kroc was telling the truth about his fry obsession, but it seemed pretty confirmed by Behind the Arches. It was a fun book. I think The Founder had to sell him short a bit for storytelling purposes, but all this research made me respect Kroc a lot more. The Burger King: https://amzn.to/3MqbVoQ Not gonna lie, this memoir is not as good as Kroc’s. McLamore, well, he seems like a more well-rounded human being but a less interesting burger-preneur. It’s kind of a bummer how Pillsbury buys them and they end up in corporate purgatory. Nevertheless, it’s interesting just because you don’t know anything about BK’s origins before it. JR Simplot: A Billion the Hard way: https://amzn.to/3QOZPIF Good well done book — bit of a hagiography to be sure, which might be fine. It is very niche in that you have to be a Simplot obsessive to be into this imho. Dave’s Way: https://amzn.to/45XfPN2 I just searched this one for the fry trivia, and he mentions how his successor was a fry obsessive. Franchising: The Business Strategy that Changed The World: https://amzn.to/46YTfEV I just read the McDonald’s chapter, but I read it first and it was a good starting point. I’m probably gonna read the rest of the book to mine for ideas for this series. Some reviewers point out that it’s a bit puffy of a book, but that can be fine if it’s a starting point.