I saw the prototype but I wanted to get more infortmation about Sony's next generation Mini LED TV a technology I felt can save LED TVs after I saw it. Now luckily I got to ask Rob Brennan from Sony more questions about this technology. I also asked what Sony uniquely brings to the table from processing to exclusive settings & features not found anywhere else. Also why does Sony have higher input lag in game mode? The answer might surprise you. Don't miss this Sony interview! consider using one of the affiliate links below to purchase your next TV thank you. Sony: https://www.jdoqocy.com/click-100881337-15680397 Best Buy: https://howl.me/clALAkXsY1u Timestamps: 00:00 Intro 01:03 How & why did Sony Mini LED 2024 Prototype come about? 04:11 How does Sony intend to name their latest Sony Mini LED TV to avoid confusion? 11:13 What Sony is doing different with Mini LED TV in 2024 to control dimming better? 13:03 Why you might want to buy a Sony TV in 2024 13:25 What is the Sony XR Reality Creation and how does Reality Creation settings work? 17:38 Why does Sony's Reality Creation setting seem to improve each year? 20:11 How much AI was used within the Sony XR Processor? 21:05 Will we see generative AI improving TV picture quality in the future? 23:25 What is Sony's approach to finding the best panels and display technology for TVs? 25:38 What is the Sony setting Black Adjust and when would someone use it? 30:23 Is image processing turned off in Sony's Game Mode? If not how much is used? 34:04 Does Sony TVs have higher input lag? How does Sony balance processing and latency? 36:48 What is Sony's X-Factor? How is Sony separating themselves from other brands? 38:50 Why are certain Sony TV models not released in US? What is with region specific TVs? 41:53 With Sony's new BURANO 8K cinema camera, will we ever see a mainstream shift to 8K? 45:36 How closely does Sony TV / AV side work together with PlayStation gaming division?