Bid Shading is a technique used by some programmatic platforms to adjust bids in real time in order to pay the lowest CPM that will still win an auction. It's been around since about 2018, but has risen in popularity in recent years due to some changes in how programmatic auctions are run. In this 10 minute video we review what Bid Shading is, how it got started, and how it can be used to optimize digital advertising campaigns. Watch now on YouTube. And if you're interested in more programmatic content, sign up for Introduction to Programmatic Advertising. ------ 25% OFF Introduction to Programmatic Advertising: https://www.myadcoach.com/courses/introduction-to-programmatic-advertising?coupon=YOUTUBE25 ------ More on Bid Shading: - WTF is Bid Shading? https://digiday.com/media/wtf-bid-shading/ - Everything You Need To Know About Bid Shading: https://www.adexchanger.com/online-advertising/everything-you-need-to-know-about-bid-shading/ For more digital advertising content visit: http://myadcoach.com/