Jonah Berger explains how you can mitigate the obstacles and barriers that are in the way of changing someone's mind. In general we focus on pushing—giving more information or adding facts—this leads to push back. What is the best way to persuade, if not pushing? Focus on the catalysts and lowering the barriers to change. ✅ Is something preventing change? ✅ What obstacles or barriers are in the way? ✅ How do I reduce those obstacles and barriers? Bringing you the best tips for starting and growing your online business. Join the 30k+ entrepreneurs, marketers, and freelancers by subscribing 👉 https://social.appsumo.com/subscribe Connect with us: 🛒AppSumo - https://social.appsumo.com/appsumo 📝Blog - https://social.appsumo.com/blog 🗣Facebook - https://social.appsumo.com/fbgroup ✍️Twitter - https://social.appsumo.com/twitter 📸Instagram - https://social.appsumo.com/instagram 💻 AppSumo's FREE Remote Work Academy - https://social.appsumo.com/remoteacademy