The reusable water bottle market has skyrocketed into a multibillion-dollar industry, and it’s only expected to grow over the next six years. But these bottles aren't exactly reducing our plastic waste, even though they're marketed as a more sustainable product for the environment. The fact is - we're not really buying them for that reason. Watch the full video to understand why we can't stop buying reusable water bottles: https://www.youtube.com/watch?v=4i999v3J30Y